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data drives
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CREATIVE CAMPAIGNS

Hands-on experience in community coupled with the 7 years of professional multi-media production has taught me the power of data to drive initiatives. Below are samples of fundraising, awareness, and enrollment campaigns driven by data, strategy, and storytelling.

2021: Save KC Dance fundraising campaign was a response to the unknowns and shut-downs of the COVID-19 pandemic. In lieu of the ability to host in-person dance classes to generate revenue, Save KC Dance apparel campaign raised over $2,000 that directly supported teacher pay.

Save KC Dance won gold for best fundraising campaign in the 2021 Philly Awards by Nonprofit Connect.

2019: Functioning as a main mode of fundraising for City in Motion Dance Theater, "A Modern Night at the Folly" performance features over 10 regional choreographies. 

As marketing committee lead, I produced & placed a promotional video on social media alongside live interviews with choreographers leading up to the concert. Campaign resulted in 171 unique engagements & a reach of over 50,000 people.

2018: Through focus-groups, market research, and media production, I lead brand development for iRYSE KC, a peer-to-peer behavior change campaign with a $40,000 budget. With the help of youth ambassadors, high-level influencers and community partnerships, we increased online audiences by 268% in 2 weeks. This developed a base to continue to communicate programs for the initiative. 

Our "insta-challenge" strategy challenged young audiences to create, post, & tag content of what a violence-free vision looks like. Using social media & google analytics to track progress, we 
increased website visits from 4,816 to 10,241 in one month.  

 

  

iRYSE KC Web Design
iRYSE KC Challenge Post
iRYSE Youth Ambassadors
iRYSE KC Challenge Post
iRYSE KC Web Traffic
iRYSE Challenge Winner
HPV:
A Routine Vaccine
HPV:
A Routine Vaccine
Increased vaccinations from 5 to 25 a day

2016: In partnership with the Kansas City Missouri Health Department, I assisted in the brand identity & placement of their HPV vaccination campaign. 

Campaign had a $62,000 budget, and included professional puppetry, radio ads, geo-tagging, geo-fencing, & print design. HPV 5x7 print won an innovation award and overall campaign resulted in a 400% increase in vaccinations over 2 weeks time.

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